The Era of Good Branding

Morning Thoughts #252

The era of good branding, thankfully, might be ending.

What it was:
Innovation as a matter of misapplying definition. The good words, with emotional valence, stuck to everything — like those stickers on socks. What can’t be produced, reproduced everywhere — the wool over our eyes. The theorized original thing substituted — contagious democracy with the option of customized packaging.

Human nature PR agent. Human nature reserve — all the wolves poached and the bears driven off from everywhere even somewhat regularly traversed.

First our bodies demanded clothes. But then it came for the mind?

Oh no, what once-clear thoughts, now covered in unfocused fog — out of modesty? A wandering mind with more trails than room on the map. Always consulting what cannot be found. A wild animal with sharp — pause.

Plot lines that contradict — a short story collection — yet the claim of a novel.

Different settings, motivations, one character — of different types depending on the day. Fractured narratives, as if sprayed out of a broken sprinkler. Watering the rocks.