“Our myths see us in terms of time, the Enlightenment sees us in terms of space.” - Karl Ove Knausgaard
Material exists, and yet there also exists the myth of material – a mythology of consumption brokered to give our life meaning, or really, as a replacement for the meaning its establishment, in our greater culture, has as a by-product removed. An empire of products has destroyed the temples of the old gods, dismissing also the great works of cultural import inspired by them.
The creation myths, superstitious signs that tease greater meaning, all replaced by comfort and the teasing of even greater comfort, status, and the prospect of its exponential increase. Keep in mind: the cult of equality also imparts status. Status isn’t just achieved by means of the one over the many; it can also result from the many over the one – a mass of mediocrity forming itself together to positively differentiate itself against higher ideals that threaten the fact of highly dubious self-assessments.